The City of Antioch today unveiled a major advertising campaign to elevate the Cityâ€™s new brand promise that â€œOpportunity Lives Here.â€ The campaign, which was developed by San Francisco-based agency Evviva Brands (www.evvivabrands.com)Â will run across social, paid, outdoor and transit corridors connecting Antioch with other Bay Area cities.
The campaign features the many facets of opportunity Antioch provides, from expansion opportunities available for Bay Area businesses seeking a skilled, diverse talent pool and affordable, transit-accessible commercial real estate to the wide range of lifestyle opportunities Antioch offers.
The campaign will drive traffic to a new, opportunity-focused campaign site atÂ www.AntiochIsOpportunity.com, where visitors can learn more about business opportunities, lifestyle opportunities, the advantages of Antiochâ€™s reverse commute, and Antiochâ€™s welcoming and vibrant community.
The goal of the campaign is to provide Bay Area residents with a more accurate, up-to-date view of the City of Antioch. From its beginnings as a landing on the San Joaquin River in 1848, Antioch has been a city of opportunity longer than California has been a state. And with increasing numbers of businesses and residents fleeing the high costs and development restrictions elsewhere in the Bay Area, Antioch may be the last Bay Area city offering opportunity for all.
â€œIâ€™m thrilled to launch this campaign. With our new BART station, the massively improved Highway 4, our AMTRAK service and being the midpoint location between San Francisco, Sacramento, and the Central Valley, I look forward to welcoming businesses and visitors to the land of opportunity that is Antioch,â€ says Mayor Sean Wright.
â€œAntioch has always been the home of opportunity. Weâ€™ve always been a place for builders, for doers, for people who just want a chance to show whatâ€™s possible. This campaign speaks to them, because itâ€™s for them,â€ says Economic Development Director Kwame Reed.Â â€œAntioch is the center of a mega-region that stretches from the Sacramento Valley to the Silicon Valley and from the Central Valley to the Greater Bay Area, Opportunity Lives Here,â€ Reed said.
â€œThis campaign has been a joy to create,â€ says David Kippen, CEO of Evviva Brands. â€œFrom our first days working in Antioch, weâ€™ve been amazed by the variety and the diversity of opportunities the City has to offer. Antioch has been the Bay Areaâ€™s best kept secret. As of today, the secretâ€™s out.â€
Following are examples of campaign creative: